Valentine’s Day 2018

Vox Canvas decided to embark on delivering Singing Telegrams for Valentine’s Day 2018. This was based on the experience that Rob Sequeira (Music Director) had while he was singing with Voices in Harmony in California. The idea was to have quartets dressed in suits deliver Singing Telegrams to sweethearts all over Sydney on behalf of their loved ones. The deliveries would take place in homes and workplaces on and around February 14, 2018. Each quartet would present the sweetheart with roses, macarons, a hand-made card and two love songs.

We started planning in December 2017 by setting our objectives, budget, examining the logistics of quartet deliveries including travel times, acquisition of roses, production of cards, setting the repertoire, still and video photography and telegram-delivery price points.

Quartets were formed in January 2018 and learned two songs: My Girl and Heart of My Heart. These quartets had to qualify in front of the music team in order to be certified to deliver the telegram.

We delivered a surprise singing telegram to one of the chorus members girlfriends in January and used video from the event to showcase the product. We did market analysis to determine the packages we were going to offer and set price points for each package. We started a marketing campaign in mid-January that included Web, Facebook, fliers, word-of-mouth and internal referrals to drive sales.

We delivered over 18 singing telegrams over the Valentine’s Day period and brought a tremendous amount of joy to sweethearts around the Sydney metro area. We sang at corporate offices, glass-blowing factories, schools, tennis clubs, shopping centers, medical centers, homes, restaurants and virtually, on the interwebs.

One of the goals of the venture was to raise funds to take the chorus to Adelaide for BHA Nationals 2018. We managed to double our fundraising target and we’re planning to keep the service open for birthdays, work-functions, mothers-day and other events during the year.

We’d specifically like to thank the Eastern Region for their ongoing incredible support. We’d also like to thank our volunteers who helped with driving us around, designing cards, designing web properties and media. Finally a big thank you to all the Voxmen who delivered the telegrams.

We are humbled by the generosity and kindness of our community and were thrilled to be able to give back through a cappella and barbershop singing.

Rob Sequeira
Music Director – Vox Canvas